Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
Three industry trends are providing incentives for innovation, and creating new opportunities and threats for players in the global protective transit packaging business.
Smart and sustainable packaging trends have gathered pace across the globe. Recent innovations are demonstrating that both can coexist and grow harmoniously.
Be Green Packaging uses a proprietary blend of renewable, natural fibers to produce custom packaging solutions, such as trays and inserts, for applications including personal care, cosmetics, specialty foods, wine/spirits and more.
The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.
As VP of sales and business development, Ferreira will oversee ePac’s direct sales efforts across all sites, build the ePac brand internationally and work with CPG brands to harness the power of digital printing.
Chicago-based technology scouting company, PreScouter released a report detailing companies providing smart packaging technologies available for commercial use.
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