Personal Care Packaging

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Does your package have what it takes to earn a Packaging Innovation Award? Dow is pleased to announce that once again the search for the world’s most innovative packages is on. This is the third year Dow is the title sponsor and will be assembling an international panel of independent judges from a range of industries. 

Aptar Beauty + Home, a leader in dispensing and packaging solutions for the consumer packaged goods industry, is converting its locally produced stock black closure portfolio to post-consumer recycled resin (PCR). 

The 10 finalists for the international packaging design competition focus on creative alternatives to plastic packaging. Organized by Metsä Board, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.

Too Cool for School's new vegan-friendly Caviar Lime line of skincare products features Caviar Lime or Finger Lime, a native, tube-shaped fruit of Australia with pearl-like citrus bubbles inside. 

Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.

The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging.

Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.

Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full unboxing experience for the direct to consumer brand.