The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
There’s omnichannel chatter across the retail landscape has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
Emerging technology and evolving consumer demands mean labeling must evolve in the coming years. Here is NiceLabel’s take on how the industry will evolve this year and beyond.
International beauty packaging manufacturer and provider Quadpack and Sulapac, a pioneer in development and manufacturing of sustainable microplastic-free materials, are partnering to provide microplastic-free packaging for cosmetics customers worldwide.
P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments
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