P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments
Does your package have what it takes to earn a Packaging Innovation Award? Dow is pleased to announce that once again the search for the world’s most innovative packages is on. This is the third year Dow is the title sponsor and will be assembling an international panel of independent judges from a range of industries.
Aptar Beauty + Home, a leader in dispensing and packaging solutions for the consumer packaged goods industry, is converting its locally produced stock black closure portfolio to post-consumer recycled resin (PCR).
In the next year, the consumer packaged goods (CPG) landscape will drastically change as brands evolve their strategies around digital channels, sustainability, collaboration and loyalty. Cutting across each of these initiatives is a need to innovate smarter and faster.
The 10 finalists for the international packaging design competition focus on creative alternatives to plastic packaging. Organized by Metsä Board, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.
Too Cool for School's new vegan-friendly Caviar Lime line of skincare products features Caviar Lime or Finger Lime, a native, tube-shaped fruit of Australia with pearl-like citrus bubbles inside.
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