Household Packaging

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With its elegant, shell-embossed design and sophisticated image carefully cultivated for almost 60 years, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now, parent company Georgia-Pacific wants consumers to know that Vanity Fair napkins can be part of their everyday lives.

Fall cleanup and winter prep time is here, and that means getting lawn mowers, leaf blowers and trimmers winterized, and snow blowers, vehicles and home exteriors ready to brave the cold.

Protective packaging comes in both material and container form. It safeguards the product as a candy bar wrapper or can; and as a container, like a box for shipping with the product inside.

Avery Dennison creates a step change with its High Solvent Resistance Adhesives, MR980R and UVR155, from the Select Solutions portfolio. These adhesives address the main problem with wet-wipe closures: the vulnerability of the adhesive closure to the solvents in the wet wipes themselves.

Attendees gained insight on flexible packaging sustainability, brand success stories and more through nearly two days’ worth of education and networking at the event. From the opening keynote to a special panel discussion on materials for standup pouches, sustainability and the future of flexible packaging recyclability were two topics discussed to at least some extent in nearly every presentation. 

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company. 

How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. 

Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category. 

TricorBraun has formed a 50-50 joint venture in South America with Amfora Packaging, which will be named TricorBraun South America SAS and headquartered in Bogotá, Columbia.