These four packaging trends are predicted to pop up in 2020, according to Bishop Beall, VP of Sales & Business Development at Chroma Color Corporation.
Detergent brands Cascade and Tide have joined circular shopping system Loop, with customers in the U.S. now able to buy the products in reusable packaging.
The Flexible Packaging Association's (FPA) 2020 Flexible Packaging Achievement Awards call for entries is now available. The deadline for entries is Friday, October 25, 2019.
It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.
GreenPrint, an environmental technology company providing turn-key sustainability programs is partnering with Plastic Bank, an organization globally recognized as one of the most important solutions to stop ocean plastic. GreenPrint calculates CO2e emissions via payment transactions and invests proportionately in certified projects to develop and market sustainability programs for its clients.
In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.
As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.
The universal language of marketing is continuously evolving. From field selling to market planning, today we see the dominance of the consumer creating meaningful content and experience for them.