Building on the recent strategic alliance with Label Insight, Nielsen announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes.  

As a relatively new technology, digital print has only recently started to seep into the packaging market. But in a short space of time, this new capability has gained immense popularity as those in the packing industry realize its potential for providing seamless and personalized advertising. 

A redesign of Booths’ wine by creative and strategic branding partnership Smith&+Village contributed to an increase in sales of 4.3%.

Consumer purchasing in the wine and spirits marketplace continues to grow, with 2016 being the 18th consecutive year consumption rose in each area year-over-year, according to statistics from the Beverage Information Group.

As the “milk label” battle continues against manufacturers who are using the “milk” name, fairlife is announcing a new design to better communicate that fairlife ultra-filtered milk is real, dairy milk. 

Zanders introduces the new digital print grade Zanpack silk digital, and also expands its portfolio to include a further premium grade with a silky smooth surface and outstanding printing properties.

The global package printing market is expected to grow from U.S. $120.02 billion in 2016 to $192.75 billion by 2026 at 4.9% CAGR.

As they did with the original GLACÉAU Smartwater label, Coca-Cola European Partners worked with Constantia Flexibles to create a pressure sensitive label that fits with the brand’s values.  

This infographic examines the way elements such as visual appearance, shapes and color play a role in labeling design.

Expanded content labels (ECL) are a multi-paneled labeling option designed to display extensive amounts of information.