Ballantine’s makes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation.

Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods. 

Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.

Bibo Barmaid of Annandale, N.J., has partnered with Bemis Co. Inc. to produce individually-sized cocktail mix pouches for the first at-home cocktail machine that produces the perfect drink in less than 20 seconds. Bemis developed the innovative packaging film technology that in tandem with equipment at co-packer T.H.E.M.

 

Ballantine’s takes an innovative move into the Single Malts category with the launch of three new Single Malts designed by Nude Brand Creation.

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company. 

How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. 

WaveGrip has launched another multi-packing innovation that provides enhanced hygiene protection for cans throughout the entire supply chain. WaveSafe is the world’s first covered flexible multi-pack carrier for cans. In addition to the advanced WaveGrip carrier it features an additional layer of recyclable and photodegradable PE material, which covers the top of the cans.

Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API. The bourbon publicizes itself with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials and any whiskey drinkers who don’t take themselves too seriously.