When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?

If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.

Silgan Equipment's new 2D-X2 inspection system uses side-by-side laser beams that scan the top surface of each cap to immediately detect cap tilt and overall cap height.

SmirnoffX1 has revealed a new limited-edition flavor for this year’s day of the dead: Spicy Tamarind Vodka, with design inspired by Mexican tradition.

Covectra designed the AuthentiTrack solution to ensure product integrity. It is intended to combat counterfeiting and diversion across a wide range of industries including food & beverage, electronics, fashion, cosmetics, luxury goods and more.

Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.

Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.

Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.