Snack Food Packaging
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Frito-Lay North America

Editor’s Note | Eventful Packaging

For legacy brands, reinvention comes at a cost but it’s worth it.
Kristin Joker
February 8, 2022
February is Super Bowl month, where many CPG brands will pay $6.5 million for a 30-second spot and hope it resonates with consumers and increases sales. This year, Lay’s potato chips will run its first ad during the game in 17 years.
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Snack food packaging
Market Trends

The State of Snacking

In the crowded snacking segment, packaging can be a point of difference that drives brand loyalty and sales.
Kristin Joker
June 17, 2021
Snacking is an American pastime. Mintel's Snacking Motivations and Attitude study have the proof stating, “Snacks account for 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours.”
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