Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.
The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.