Nearly nine in 10 U.S. consumers say transparency is important to them across every food product category, and 40% say they would switch to a new brand if it offered full product transparency.
CPG manufacturers and packagers must find a way to satisfy consumer expectations while ensuring their packaging will protect the product throughout the supply chain.
Almost two-thirds of global consumers say they follow specialized diets that omit certain ingredients; 68% say they are willing to pay more for foods without undesirable ingredients.
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