By creating a box that looks and opens like an old-fashioned oven, xpedx helped recreate the warmth of baking with grandma for the customers of Thelma’s Treats.
Weight Watchers launches Love Fibre, design by bluemarlin
February 6, 2014
Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category.
The Athena line differs from many round paper containers currently in the marketplace by avoiding the high, bucket-shaped walls that detract from the end-user experience.
Innovative packages are the key in the fight against food loss and wastage. More effective barrier layers, germicidal films and freshness indicators are intended to help products to keep for longer and stop consumers’ throwaway mentality. However, despite all these improvements, companies have to keep a constant eye on process efficiency and on costs.
MicroGREEN recognized for improvements to performance and sustainability without raising costs
January 7, 2014
The Performance Innovation Award is for design innovations that improve product performance, and was awarded to the InCycle cup for its insulation and durability, and the vast increase in functional temperature range MicroGREEN’s proprietary technology gives to recycled PET.