Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. 

Fort Dearborn Company has completed its acquisition of NCL Graphic Specialties Inc. The combination enhances Fort Dearborn’s leadership position in the decorative label and packaging marketplace by broadening the company’s geographic footprint, capacity and capabilities.

The makers of the Wholly Guacamole Brand, America's No. 1 selling refrigerated guacamole, has launched of Wholly Simply Avocado dips and spreads, a new line of pure, wholesome avocado dips and spreads. 

With the majority of global consumers already recycling, demand for environmentally friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.

Stand-up pouches(SUPs) is now one of the fastest growing flexible packaging formats with global demand expected to pass 90 billion units in 2017, according to a report from AMI. The favorable development of the total supply chain cost of stand-up pouches and their stronger proposition to promote sustainability compared with rigid packaging alternatives will continue to be the key drivers of demand. 

tna has appointed Jonathan Rankin as chief sales officer (CSO). A tna and industry veteran, Rankin returns to the company to head up tna’s global sales division and support customers as the company branches out into new applications and industry sectors. 

Skratch Labs, a functional food and beverage brand, has redesigned and renamed its entire product line to create a more enjoyable shopping experience for consumers and to help them easily understand how to care for themselves and hydrate, fuel and build their bodies. 

The Recycling Partnership, a national nonprofit that applies corporate funding to improve recycling efforts in communities across the country, is pleased to announce that Berry Global Inc. has joined on as its newest funding partner, as recycling is a core component of Berry’s commitment to sustainability.

Attendees gained insight on flexible packaging sustainability, brand success stories and more through nearly two days’ worth of education and networking at the event. From the opening keynote to a special panel discussion on materials for standup pouches, sustainability and the future of flexible packaging recyclability were two topics discussed to at least some extent in nearly every presentation.