Learn how two companies were able to create a unique, textured coffee drink – the Draft Latte – while simultaneously breaking into a new, untapped textured beverage segment.
Today, packaging must protect, inform and inspire today’s consumer.
March 11, 2016
Food packaging offers consumers many benefits. From necessary protection against spoiling, to aesthetics and nutritional information, all the way to meal ideas, thought-provoking mantras and promises of clean living.
The cliché, “writing on the wall”, referring to something that is essentially a foregone conclusion, fittingly describes the on-going value and functionality flexible packaging brings to consumers.