The juice package, created by Chicago-based Berlin Packaging and the re:group creative agency in Ann Arbor, Michigan, did the job so well that the test launch at The Fresh Market’s 125 stores in 25 states tripled Fave’s sales forecasts.

As sustainability continues to be on the forefront not only for natural water sources but also for bottle-to-bottle recycling, Eternal Water decided to switch to a thinner pressure-sensitive label to help lessen the environmental impact and also benefit the label’s graphic profile.

Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.

For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.

Lightweight Containers has launched the first member of a new generation of KeyKegs: the cylindrical KeyKeg20. The new one-way keg owes its unique characteristics to an invention called the Double Wall™ technology, which surrounds the bag containing the beverage.

Fowler Products, powered by Pro Mach, and its French partner, Perrier Bottling Machines have been recognized by Diageo, the world’s largest producer of distilled spirits, with the Distinguished Honors – Special Projects award. Over the last two years, Fowler supplied six Perrier cleaning and filling systems and Fowler/Zalkin capping machines to two Diageo facilities.

The Brand Union's recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute.

VBlast Gator Pit invites its customers to unleash its energy with the twist of a patented reservoir cap, which releases a special liquid vitamin blend into 16.9 ounces of spring water.