Beverage Packaging

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The children’s beverage aisle is saturated with artificial, sugary drinks packaged to sell with bright colors and clumsy graphics. Vita Coco, the best-selling coconut water brand in the U.S., is looking to change that trend with the launch of a line extension, Vita Coco Kids. The brand tapped Moxie TM Inc., the New York-based brand design and development firm, who saw this as an opportunity to bring a completely different energy and style into the category.

Multilayer sheet from RPC Cobelplast is being used to create the new “Easy Wine Glass” ready-to-drink solution from Cefour Wine & Beverage AB of Åhus, Sweden.

The introduction of Myx Fusions brings an innovative new taste, look and style to the beverage marketplace. The fruit-infused, single serve moscato wine beverage boasts a partnership with superstar Nicki Minaj, chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S. It is more than something new and different: Myx is poised to change the way young women and men enjoy their wine.

All natural flavored sparkling water, Something Natural, has rebranded with a gallery-worthy new design, and a clear focus on female consumers. Something Natural once again partnered with New York design consultancy Little Big Brands to develop the evolution.

Coca-Cola Great Britain is introducing a new slimline 250ml can across Coca-Cola, Diet Coke and Coca-Cola Zero. This new pack is being introduced in addition to the standard 330ml can and reflects the company’s commitment to offering consumers a greater choice of refreshing products to suit all lifestyles.

Crown is rolling out its new Vented End beverage cans for two of Canada’s top selling brands: Coors Light and Molson Canadian. The product of an exclusive partnership between Crown and Molson Canadian, it features a vented end to allow for a smoother pour, enhanced experience and a unique opening feature.

evian Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.'s premium water segment in the early 1980s.

Inspired by a time reminiscent of the good life when people demonstrated an appreciation for quality, Heaven Hill Distilleries, Inc., of Bardstown, KY, is launching its premium High Rise Vodka in limited markets in the United States. Heaven Hill Distilleries is the nation’s largest independent family-owned and operated spirits producer and marketer and the world’s second largest holder of Kentucky Bourbon.

Protein drinks and shelf-stable dairy beverages are nabbing an exponentially growing share of the beverage market, driving Dairy Farmers of America’s Contract Manufacturing division to create increasingly innovative formulation and manufacturing solutions for its business partners.

Boxed Water is Better, the sustainable boxed water company, announces the company has opened a new bottling and distribution center in Holland, MI. The new 11,000 square foot building is nearly seven times larger than the facility it leaves behind.