Converter Mepco turns to Avery Dennison for a label substrate that ensures shelf appeal
April 10, 2018
Shelves and shelves of similar bottles makes it especially difficult to brand a spirit like vodka, where the liquid product looks exactly the same as the one next to it on the shelf. To really stand out, the differentiator often is the package—both bottle and label.
Carola K. Herbst from the DLG’s (German Agricultural Society) Food Competence Center, speaking at Anuga FoodTec 2018, which took place in Germany last month, said the lifestyle of consumers dictated what and how people want to eat.
Molecola 90-60-90 is the first 100 percent cola of Italy, bottled in glass designed after the curves of 1950s movie divas. The design was created by Verallia, producer of glass bottles and jars for the food and beverage industry.
Henkel is partnering with Waste Free Oceans to remove plastic waste from oceans and rivers, and transform it into bottles for its Lovables laundry brand. The collaboration will run for at least three years. Together, the partners aim to remove enough plastic from rivers, lakes, seas and oceans to produce 100 metric tons of usable recycled material each year.
The rapid growth and success of digital print are prompting brands to experiment with marketing—improving approval ratings and brand loyalty from consumers—as well as meeting new regulatory demands and evolving new business models.
Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.
Kala is expanding its digital printing fleet with an HP Indigo 6900 Digital Press, a newly released narrow-web press driving data for labels and packaging with higher speed and performance.
The Product Inspection Group of Mettler Toledo, manufacturer of product inspection systems for the food and pharmaceutical industries, has moved into a new facility in Pasco County, Fla. The Group will house four business units in the 270,000 square feet space.
Delkor Systems unveiled a new robotic palletizing system designed for seamless downstream integration with Delkor packaging equipment lines. The system can be installed to complement Delkor packaging equipment lines to provide efficient, reliable robotic pallet stacking and eliminating the need for hand-stack operations.
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