The aluminum coffee pod addresses the environmental crisis caused by the 40 million plastic coffee pods that end up in landfills and oceans every day, offering a more eco-friendly and high-quality alternative.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
The retrofit contracts, won with large Consumer Packaged Goods (CPG) companies, have since led to cooperations with packaging machinery manufacturers, including Volpak, Mespack and RA Jones.
Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”
From properly counting out pharmaceuticals to guaranteeing the proper bottling of wine — and even ensuring that the wine bottles themselves are up to snuff — inspection, detection and vision systems play a myriad crucial roles in CPG packaging.
In a period where budgets are extremely tight and layoffs are being made, many companies find it difficult to justify assigning resources to innovation.
Packaging and consumer goods companies are accelerating their efforts to adopt new innovative materials and processes to replace plastic in product packaging to help meet their plastic reduction goals