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The plant-based food trend has been building for a few years. In 2020, its appeal broadened to a larger audience, reflecting consumers’ amplified health concerns. Recognizing this movement, grocers and CPGs are introducing programs to capitalize on the market potential. Those efforts will expand as consumers continue looking for ways to incorporate more plant-based foods in their diets.  

In addition to world packaging events going all digital, companies themselves have stepped up and taken control of showcasing their new products to a broad audience by creating their own virtual press events.

New solutions continue to be developed by multiple Task Forces and Solutions. Currently, available OpX Leadership Network solutions and best practices are divided into three streams and nine specific topics (as shown in July’s column).

Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.