The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
The innovative digital proofing solution will enable canmakers, designers and brand owners to dispense with physical aluminum wet proofs and to significantly reduce the length of the packaging design process from weeks to just days.
