Though multiple factors contribute to earnings, how successfully companies marketed their brands to capitalize on industry trends will play a key role in their financial performance.
New report prepared for GMA by BCG, Google, and IRI highlights benefits for early movers as industry approaches a digital tipping point
September 3, 2014
CPG companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current one percent penetration will likely expand to five percent and could accelerate to as much as 10% in short order, according to a new report
Considering the hectic pace of the average American's daily routine, reliance on the convenience and variety offered by bagged salads and other types of ready-to-eat vegetables and fruit will be a key factor spurring the U.S. market for these products from $5.5 billion in 2013 to $7 billion by 2018.
Nate’s to reveal new product packaging and non-GMO label
August 19, 2014
In addition to the improvements on appearance, the new design will also emphasize the brand’s recent non-GMO status and showcase Nate’s latest efforts to create all-natural and exceptionally healthy products for consumers.
This year’s top 50 food packagers list includes the biggest and brightest names in food. From Nestle to Tyson, General Mills and Campbell Soup Company, our list features all of the big household names, as well as some of the smaller ones.