Consumers push the trends in this market, which include flavor diversity, health and wellness appeal, convenience/resealability and clean label. There are opportunities for manufacturers, such as sustainable processes and increased productivity levels, to keep up with demand.
The makers of SKIPPY peanut butter have debuted SKIPPY P.B.& Jelly Minis, a portable, shareable baked snack made with real peanut butter and grape or strawberry jelly.
Hispanic beauty brand debuts La Bella Niños Extra Gentle 3-in-1 Body Wash, Shampoo & Conditioner. The packaging features the beloved Cookie Monster character from Sesame Street.
The market for flexible packaging has grown steadily over the last decade, and it is not showing signs of slowing down. The use of plastic in packaging overall has grown 8% since 2012, and bags and pouches have grown 3.5%.
Bertolli has launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in a convenient way.
According to a Canadean survey of packaging executives worldwide, 77% expect high or moderate demand for on-the-go grocery products during weekday mornings.
To grow in today’s competitive marketplace, brand managers must constantly seek new ways to expand their brands into adjacent categories. But pursing this approach can be a difficult and risky task.