The pet care market is overcrowded and growing. Here’s how new (and established) brands can stand out with packaging that resonates with today’s busy consumer.
The pet care sector has been valued at more than $8 billion annually. Countless brands aim to take advantage of this; slapping their name on a range of sub-par pet care products in a meager attempt to make a dent in the market.
A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.
Consumers continue to seek out convenience that suits their fast-paced lifestyles. Consumer behavior could reverse, but it is unlikely. What's more likely is that things will only grow more intense and the demand for convenience will only grow more extreme. Fast-moving consumer goods and pharmaceutical products benefit from the cost-to-performance ratio advantage offered by rigid plastics manufacturing.
Packaging Strategies and Flexible Packaging editorial director Kristin Joker and PMMI’s Jorge Izquierdo discuss the next growth segment for flexible packaging. Part 3 of 6
Flexible packaging accounts for 19 percent of the overall packaging market and is expected to grow at a rate of 3.9 percent CAGR by 2023, according to the 2019 Flexible Packaging Marketing Assessment by PMMI, The Association for Packaging and Processing Technologies.