The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
It’s no wonder legal cannabis products are poised to become the largest growing new consumer packaged goods (CPG) segment in the U.S. Major changes to the business landscape are coming as a result ... and many have already begun. Here are six things that will change in the CPG industry as a result.
Your favorite beer may not be what it once was. It’s now a division of a worldwide beverage corporation. “Bud” of St Louis is now Anheuser-Busch InBev NV (AB InBev) of Anderlecht Belgium. Coors of Golden Colorado is now Molson Coors EH. In a series of complicated mergers and acquisitions their brands now include Coors, Molson, Miller Brewing and Sharps’s Brewery of Cornwall, U.K.
Over 200,000 full-time jobs and growing — that’s the impact cannabis is having on our economy. This data didn’t come from the US government, but from a study reported in Leafly, the largest cannabis website in the world.