These steps will help you to make a decision whether it’s time to redesign or leave it alone.
April 1, 2019
Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.
The rebrand for the producer of berries includes a new logo, packaging and in-store merchandising in grocery stores across the U.S. and Canada — the result of a consumer research study that determined what millennials and Gen Z wanted to see.
Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it merges “healthy” with “tasty” in the cookie category.
Yakima Chief Hops, based in Yakima, Wash., he 100 percent grower-owned largest international provider of hops, worked with Retail Voodoo on a full-scale rebrand.
Developing a packaging strategy is a fundamental step toward aligning with high-level business goals and making the most of every dollar and minute you invest in packaging.
Mondelez International, which owns Nabisco, says it redesigned the packaging of its Barnum's Animals crackers after relenting to pressure from People for the Ethical Treatment of Animals.
BiC's Soleil Razor design was refreshed by Smith Design, which provided an extensive design exploration, refinements and final art for a new premium razor within the portfolio, BiC Soleil Balance.