Leading canned seafood brands driving innovation to promote sales
September 3, 2014
When it comes to appreciating the qualities of traditional foods, nothing unites the continent of Europe with the vast plains of the United States and the great sweep of Asian landscapes more than their mutual and abiding fondness for tuna.
Clip Creative, a London and Nottingham based creative agency, has unveiled its newly designed packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star Foods is an international company that produces premium crab meat in production facilities all over the world.
SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.