Consumer wants and needs are affecting packaging innovation more than ever. In a culture of social media where we can hear customer feedback (wanted or not) via facebook, twitter, email, Linkedin and more, CPGs are bombarded with what the consumers want.
The shortening and buttery spread are packaged in BPA-free containers. The unrefined red palm oil is packed in an amber jar rather than a clear glass jar to help preserve the nutrients.
Cups use less packaging and let consumers smell the aroma of fresh-roasted coffee
May 6, 2014
The cups' soft mesh filter offers the same convenience as other single cups, only with significantly less packaging than the traditional rigid-side format.
Star Wars-themed M&M'S and packaging celebrate "Star Wars Day"
May 2, 2014
Now, fans of either the dark or light side can join the chocolate 'm'pire and display their allegiance with special blends of M&M'S with well-known Star Wars phrases and characters, like Darth Vader and Yoda.
La Brea Bakery partners with Hornall Anderson for redesign
April 29, 2014
Wanting to better communicate the bakery’s core attributes and personality while understanding that the longstanding “B” identity was of paramount importance, the team explored ways to reimagine the brand.
New Hershey packaging offers bold design and better sustainability.
April 24, 2014
New contemporary packaging for Hershey’s Miniatures Assortment officially hit retail shelves this week. Packaging for both the bags and individual pieces will have a bolder presence on shelf and in the candy bowl.