In addition to current leadership over Canadian operations, Brown will assume the role of EVP of North America, reporting directly to president and CEO Scott Morris
By now, the print label industry is quite familiar with emergence of digital printing, and acknowledges the need for converters to wholeheartedly embrace digital alongside the pillars of their flexographic and analog presses.
Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.