Articles Tagged with ''labeling''

food and beverage packaging blog

Using labels for brand messaging and awareness

Shawn Rosko
February 5, 2015

Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers. 


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eco-smart labels, material technology
Materials Technology: Labels

Labels work smarter, not harder

Today’s labels adhere to reliability and eco-conscious guidelines.
Elisabeth Cuneo
Liz Cuneo
July 14, 2014
Labels tell a story to the consumer, display product information, packaging details and showcase what makes the product unique, all in an attempt to get the consumer to “pick me, pick me.”
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videojet

Print and apply labeling system delivers new efficiency

Innovatively designed, Videojet 9550 LPA system increases reliability, efficiency and productivity for outer case and bundle packaging
June 16, 2014
As manufacturers implement lean practices, operations teams are focused on high value tasks with limited time to focus on end-of-line labeling systems that require mechanical adjustments and frequent intervention.
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