Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Just in time for Mardi Gras, they have launched their first product: Gambino's King Cake Rum Cream.
Hard Rock International is partnering with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year.
Diageo, maker of Johnnie Walker, Smirnoff and Guinness, created the first 100% plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.
Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.