Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar that could revolutionize mixology on ice.
Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
Crown Royal is a Canadian blended whisky created from 50 whiskies, each produced in individual warehouses located on the company’s 360-acre site situated along Lake Winnipeg in Gimli, Manitoba, Canada. Crown Royal Distillery has been crafting Canadian whiskies for 80 years.
Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.
Adhesives have a big job and must meet packager, retailer and consumer needs. Those that fail can lead to product loss, shipping issues, equipment slow-downs and consumer complaints.
Amarula, the South African producer of cream liqueur, has released a special edition of 400,000 bottles with its elephant icon in order to raise global awareness for the same remaining number of the endangered African species.