Articles Tagged with ''packaging innovations''

You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.

A leading South African supermarket has launched two new seafood ready meals that use an innovative microwave cooking solution developed by Sirane.

Nature’s Coffee Kettle is a coffee brewing system for campers, hikers and coffee connoisseurs. Now the company’s updated spouted pouch from Flair Flexible Packaging helps Nature’s Coffee Kettle better communicate the unique brewing method and the freshness of the custom-roasted gourmet coffee.

Recloseable packaging and microwaveable plastic trays were named top packaging breakthroughs that most impacted peoples’ lives over the last 25 years in an on-line survey hosted by DuPont. Together the two categories of invention captured 48% of the votes. The online survey was available to industry professionals from April 9 through May 10, 2013.

Boulder Brands is introducing innovative square packaging for its Smart Balance and Earth Balance buttery spreads. The industry-first switch from round to square packaging will save more than 50 percent in dairy case and warehouse space, but will result in no change in product price, weight, volume and ingredients.

When Dom Pérignon—French Benedictine monk and winemaker—was asked to look into why sparkling wine bottles were unexpectedly bursting in the cellars of his abbey in northern France three hundred years ago, he decided to investigate the bubbles. Fermentation, it turns out, continued after the beverage was bottled, producing additional carbonation and increasing pressure. By experimenting, so the story goes, Pérignon was able to control the refermentation process and reduce breakage and loss of the bottles’ contents.

Multisorb Technologies will be attending Research & Development Associates for Military Food & Packaging Systems’ (R&DA) 67th Annual Spring Meeting & Exhibition on May 20, 2013, in Amelia Island, FL. Multisorb will have a tabletop display and will be available to discuss its active packaging solutions for meals, ready-to-eat (MREs) and other food and beverage products.

More than a third of the food produced in the world – 1.3 billion tons per year ¬– never finds its way into anyone’s stomach. It can rot in the field, go bad during processing, spoil at the grocery store or get tossed in the garbage by the consumer. For food producers, processors and manufacturers with the foresight and ingenuity to tackle this problem, there is more than a cautionary tale here – there is real business opportunity.

In recent years, private label has increasingly gained ground in the marketplace with the majority of U.S. shoppers (86%) purchasing some type of store brand regularly . Store brands now account for one out of five items sold in US supermarkets, drug chains and mass merchandisers . In particular, product categories like salty snacks, soda, cookies and paper goods are gaining ground on their national brand counterparts. The trade-off is that the price/value point is no longer enough of a differentiator and private label brands must step up their game in an effort to meet rising shopper expectations. Addressing this progression partly means understanding shopper preference, but it’s also important to remember that consumer curiosity (and brand loyalty) is sparked through creatively designed brand packaging that leads to shelf interaction.

Intervitis-Interfructa, the international trade fair which takes place every three years, will open its doors in Stuttgart from April 24 to 27, 2013. The fair is dedicated to the wine, spirits and fruit juice industries. Smurfit Kappa will take the opportunity to present its full range of innovative Bag-in-Box packaging solutions and filling technology at the event.