Where’s your “happy place”? That’s what Corona Extra encourages consumers to uncover with its “Find Your Beach” campaign. To promote the campaign, the brand created nine limited-edition bottles that feature collages of relaxation-related imagery, such as beaches, mountains and lakes. The colorful designs also carry over to the 6-pack carriers.
Launch
May 2011
Package design
Shikatani Lacroix,www.sld.com
