www.packagingstrategies.com/articles/91888-canada-corona-extra
Canada > Corona Extra
July 9, 2011
To promote Corona Extra's "Find Your Beach" campaign, the brand created nine
limited-edition bottles.
Where’s your “happy place”? That’s what Corona Extra encourages consumers to uncover with its “Find Your Beach” campaign. To promote the campaign, the brand created nine limited-edition bottles that feature collages of relaxation-related imagery, such as beaches, mountains and lakes. The colorful designs also carry over to the 6-pack carriers.
Launch
May 2011
Package design
Shikatani Lacroix, www.sld.com
Where’s your “happy place”? That’s what Corona Extra encourages consumers to uncover with its “Find Your Beach” campaign. To promote the campaign, the brand created nine limited-edition bottles that feature collages of relaxation-related imagery, such as beaches, mountains and lakes. The colorful designs also carry over to the 6-pack carriers.
Launch
May 2011
Package design
Shikatani Lacroix, www.sld.com
