The discussion of labels and labeling tends to revolve around materials. But another part of the equation, and perhaps just as important, is the labeling machinery. Learn how companies like Primera Technology, Videojet and Xeikon are making game-changing advances in this area.
In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching.
Labelexpo Americas 2024 in Rosemont, Illinois, was a key event for the label and package printing industry, featuring over 450 exhibitors. It offered live demonstrations and showcased the latest advancements in machinery and materials, underscoring its significance as a premier platform for industry innovation and networking since 1989.
The regulatory landscape for environmental claims is becoming increasingly complex and inconsistent in the United States, presenting significant potential legal and reputational risks for brands attempting to market their packaging as environmentally friendly.
Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.