Company expects to avoid its use of new plastic by nearly 80 million pounds in 2024 – the equivalent of nearly 2 billion bottles.

In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. 

The acquisition will reportedly complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings.

Collaboration led by the NextGen Consortium makes reusable cups the default option in national and local restaurants across the city of Petaluma, California.

Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”

The initiative is part of Mondelēz International’s efforts to pack ‘light and right’ in service of its global sustainable packaging goals. Saica’s flexible packaging business unit also has set ambitious circularity targets.

The new bottle features an edible, vegan liner which allows for less product to get left behind.

Initially, the solution will only be available with texturing to allow sparkling wine players to retain the premium look of their bottles. The ESSENTIELLE foil with a smooth finish will be available during the first quarter of 2025.

Skittles puts the spotlight on community in collaboration with GLAAD, supports local LGBTQ+ interest groups across the U.S.

In this interview, Inovar’s Bill Kral explains how digital printing has evolved, why some brand managers are still reluctant to switch to digital printing, and why many who have made the leap are reaping rewards.