Product Details

From Concept to Consumption

About 55% of shoppers do not use a list. So your ultimate goal is to either get on the list, or become an impulse buy.  What role does packaging play in this scenario?  In the words of food marketing expert Chris Cornyn: “Packaging has to be compelling enough so the shopper feels the urge to complete the sales process.”  It needs to say “Buy me!” “Trust me!” “Save with me!”

The 2nd annual Best of Food and Beverage Packaging conference was held in October 2015 where top executives from brand owners, suppliers and converters shared their insights into the development process, new technologies, material innovations, supply chain safety of your product packaging, and their best ideas on how to make your packaging that compelling.

Presentations (Powerpoints converted to PDFs) that are available in the Best of Food & Beverage Packaging 2015 Proceedings:

• Tony Sarsam, Ready Pac Foods Inc. - Keynote Presentation: A Fresh Look at Packaging
   
• Viktorija Gnatoka, Mintel Group - Developing Products that Consumers Want Through Packaging
   
• Emily Balsamo, Euromonitor International - Trends in Food Packaging Worldwide
   
• Debra Bachar, Blueberry Business Group Ltd. Food Industry M&S: Today and Around the Corner
   
• Jean-Pierre Lacroix, Shikatani Lacroix Design - Designing Compelling at-Purchase Moments
   
• Larry Logan, Digimarc Corporation - Tapping Into Mobile Opportunities through Packaging
   
• Bill Biggar, World Centric along with Shannon Boase, CKF Inc. - New Packaging Concepts in Produce and Foodservice
   
• Michael McManus, Asia Pulp & Paper - Committing to Zero Deforestation: The Importance of Transparency in the Supply Chain
   
• The Journey to More Effective Packaging Automation:
  -  Bryan Griffen, Nestle USA - Streamlining Your Packaging Operations through PackML
  -  Mark Ruberg, ProMach Inc - Maximizing your Packaging Machinery Value through PackML
   
• Jeff Hilton, BrandHive, and Andy Dratt, Imbibe - Quenching the Marketplace Thirst for Packaging Innovation
   
• Craig Sawicki, TricorBraun - Rigid Packaging Innovations
   
• Shawn Lee, H.B. Fuller and Roman Barski, Kuraray, with Norm Aubee, NOVA Chemicals Corporation - Innovations in Barrier Films for Food 
   
• Jacqueline Lesser, BakerHostetler - Are Appearances Everything? Navigating Trademark, Copyright and Infringement Claims

Order your copy today!
Number: 17 PDFs + Event Workbook PDF

A link will be emailed within 1 business hour of order receipt for downloading of PDFs from an FTP site. PDFs on a CD will be mailed within 1 business day of order receipt.