The SNICKERS® low GI dark chocolate cereal bar is now available in selected outlets, providing consumers with a lightweight and delicious product, while also contributing to a healthier tomorrow for the planet.

The transition is part of the company’s broader packaging strategy, as it continues to build towards its Sustainable in a Generation Plan.

Tim LeBel, chief Halloween officer, recently spoke to Candy Industry about the partnership, the inspiration behind some of its spooky sweets, and what Mars Wrigley expects for the holiday.

The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.

Candy manufacturers have offered more products containing 200 calories or fewer and with front-of-pack calorie labels, as outlined in a new report from Partnership for a Healthier America and the NCA.