The QR code directs customers to an intuitive app that provides detailed information on the various packaging materials used to protect the paperboard during the logistics chain.
Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh.
Metsä Board will write down the costs of the pre-engineering, in total approximately EUR 8 million, treated as an investment, as an item affecting comparability in the January-March 2024 operating result.
Trends come and go across many product categories, but when it comes to packaging, sustainability is steadily gaining momentum. From electronics to personal and beauty care, pharmaceuticals to food purchased both at retail or online, consumers of packaged goods are paying attention.