New data from reveals that the generational gap in recycling has gone global – with older people more than any other generation holding themselves accountable for responsibly recycling of boxes.

Claims about “ocean-bound” and recyclable plastic are some of the most common and come with little proof of how they address the plastic crisis.

New research from Aquapak shows that 76% say the fashion/retail industry is not doing enough to reduce plastic packaging and 67% want to see a greater use of paper-based packaging.