Tim LeBel, chief Halloween officer, recently spoke to Candy Industry about the partnership, the inspiration behind some of its spooky sweets, and what Mars Wrigley expects for the holiday.

Love it or hate it, consumers report that there is a right way to enjoy it – and the National Confectioners Association has done the heavy lifting in terms of public opinion research to get to the bottom of this burning question.

It might be a bit divisive – you either love it or you don't – but there's no more iconic treat to enjoy during the Halloween season than candy corn.