Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.

General Mills is dropping a limited-edition collection of swag because new LOADED cereal offers fans a chance to live the "Cereal Rich" lifestyle.

Betty Crocker brings to life the stories and recipes of home bakers and culinary enthusiasts for centennial celebration.