The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes.
Over 400 million tethered caps have been applied on Coca-Cola bottling lines in Germany, Spain, and the United Kingdom, and the project is expected to expand into other European countries as well.
Over 400 million tethered caps have been applied on Coca-Cola bottling lines in Germany, Spain, and the United Kingdom, and the project is expected to expand into other European countries as well.