Some of the most sophisticated solutions for sustainable packaging are coming to the snack world. Plus, some iconic cereal characters have been recruited to promote recycling.
Four-time UEFA Champions League winner, seven-time Ballon d'Or award winner, and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level. The soccer great is starring in a new commercial titled “Messi Visits” and appearing on limited-edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League.
The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look.
Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.
Designed in partnership with Haig Club brand partner and Inter Miami CF (IMCF) co-owner David Beckham, these elevated canned cocktails were inspired by the vibrancy of Miami.