In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching.
The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using the latest in holographic labels from specialist security printer Eltronis, to promote the provenance of its regional wines and protect drinkers from potential counterfeits.