The color purple is certainly a category standard, and this new design leans into this convention even harder.

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

The plant will produce Pure-Pak® cartons for liquid dairy, juices, plant-based products and liquid eggs.

Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon.