Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade.

2023 was abundant with packaging innovations, including when it comes to one of the most ubiquitous packaging options of all: bottles.

ALPLA, which in early October became majority shareholder of Paboco, is investing in ramping up manufacturing capacity.

Partnership will enable California wineries to use the world’s first and only commercially available paper bottle for wines and spirits, helping them to reduce their carbon footprint.

The lubricant maker aims to reduce its plastic footprint by incorporating Pulpex’s paper-based packaging.

A new report from GlobalData says the infusion of paper bottles is going to boost the spirit segment in the region.

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, created the first 100% plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.