Packaging Strategies recently sat down with Natalie Kaczorowski and Todd Meussling of Fresh-Lock® to discuss the company’s development of the award-winning Costco Kirkland Signature® Ultra Clean Premium Laundry Detergent Pacs.

Tide evo’s debut will begin a new chapter in laundry's evolution, from soap to detergents to powders to liquids to PODS, and now, to fiber tiles.

This accolade recognizes their collaborative efforts with Accredo Packaging Inc. and Radienz Living. 

Reckitt power brand Vanish is launching Vanish Multipower Tabs with packaging and branding designed specifically for online shoppers. 

Dropps, a direct-to-consumer challenger brand, is now marked by the introduction of an updated brand identity that emphasizes powerful cleaning from nature. 

The bottles are made with 50% post-consumer recycled plastic, and the dosing ball previously provided with every bottle has been removed, reducing the amount of virgin plastic by 1,000 tonnes annually.

The Eco-Box portfolio now includes more of the same fabric care brands in smarter packaging, including Tide Original, Downy, Gain, Tide purclean, Tide Free & Gentle and Dreft.