The color purple is certainly a category standard, and this new design leans into this convention even harder.

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’

For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.

Packaging Strategies was able to ask Mitch a few questions about Rviita and the benefits of pouch packaging.

This launch, a first for the company, represents how Cirkul’s proprietary beverage platform and efficient go-to-market model has revolutionized how modern CPG companies can introduce new products to consumers.

A ready-to-drink protein coffee.

Newest innovator in beverage space blending up clean-pressed shelf-stable smoothies.

The powder, packaged in a convenient stand-up pouch, promises consumers high-impact energy.

 
Kombucha Brand Expands Distribution to National Retailers Albertsons and Safeway and Grows Presence at Walmart and Target Stores.

Bold new brand identity and packaging design dare to tell the truth about CBD: it takes the edge off.