If you can make it through a self-checkout without hearing any of these dreaded sentences, congratulations, you have won a battle in the ongoing war of man versus machine.
A GS1 US research study revealed that 82% of retailers and 92% of brand owners support transitioning from the universal product code (U.P.C.) to a data-rich two-dimensional (2D) barcode. It is one way to meet changing consumer needs for more product information.
